Sunday, March 1, 2009

James Clar - The Rat Race




Check out this new series by James Clar of Dubai's Traffic Design Gallery. The idea is to portray how humans are much like competitive rats 'racing' to get to the top. The other guy you see in some of the photos is Rami Farook, the owner of Traffic Design Gallery. James Clar describes it as:

"The Rat Race" is a piece jesting at the social ideal of the rat race, the idea that we are all rats in a competitive race to the top. Technology plays a key role in enhancing each rat but staying on top of technological progress (new software, programming languages, memes, etc) is a job onto itself. What technologies enhance our daily lives or make our work more streamlined? "The Rat Race" is a fusion of rat and technology.

Who survives the rat race?
The rat race."
















For more info, CLICK HERE

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