'Catch of the Day'

Surfrider Foundation teamed up with Satchi & Satchi LA to create “Catch of the Day.” , a clever guerilla campaign to bring some attention to ocean pollution and let us know just how disgusting it really is. The group brilliantly collected actual trash from beaches around the U.S., packaged it like food, and left it on display at farmer’s markets. Here are some packages:


Styrofoam Bites - Long Beach, CA




Plastic Surprise - Galveston Beach, TX




Butts-n-Bits - Venice Beach, CA




Condom Strips - Newport Beach, CA




Aerosol Valu-Pack - South Padre Beach, TX